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Our History

Established in 1959

Diverse Marketing Mission Statement
"To be your trusted partner by providing a tailored experience delivering top results with integrity."
Diverse strongly believes in...
"Maintaining a culture of empowerment, teamwork, and opportunity for personal and professional growth."
We offer a helping hand...
"To actively give back to our community and provide a fair return to all people involved."

"Diverse Marketing was started by my grandfather, Edward Everett Hardin IV, who began by selling toys in the South-West region of the United States. In the early 1980′s, my uncle Edward Everett Hardin V joined the toy industry by starting his own manufacturer’s representative company, Hild & Associates. In the late 1980′s, they joined forces and, with two other partners, became the premier toy representative agency of the Southwest region. In 1992, Greg Hardin, Ed’s second son and my father, joined the business. My father bought a speciality toy representative agency called Hugh McConnell & Associates and merged with Diverse Marketing. Through the 1990′s Diverse Marketing grew in size and continued to offer great overall account coverage to the Southwest region. In 2002, I joined the business at a time when we were covering eight states. Diverse Marketing entered the gift business in 2005 by acquiring PMR/Freeman Force out of Dallas, TX. Over the past eight years we have grown our gift coverage to thirty-four states. Diverse Marketing currently has over sixty account executives and four showrooms.

It is our mission to continue the growth of Diverse Marketing and we are excited to see where the future takes us!"

- Wes Hardin President

Our Progress

Diverse Marketing was established in 1959 with the sole purpose of offering the retail market with the best toy,gift, and sport product. Since its conception to now Diverse has become a nationally reknowned rep group and a leader in the toy rep industry. Take a moment to see company's pathway to success.



  • 1959
  • 13 June, 1959
    Company Founded by Edward Everett Hardin.
  • 1970
  • 05 June, 1972
    Expanded to more territories in the SouthWest Region.
  • 1980
  • 1 June, 1983
    Edward Hardin IV decides to join Hild & Associates.
  • 05 August, 1988
    Hild & Associates becomes Premier Toy Reps of Southwest
  • 1990
  • 05 August, 1992
    Greg Hardin joins the Company.
  • 1 June, 1996
    Diverse Marketing buys Hugh McConnell and Associates to form the Diverse Marketing Gift Division.
  • 2000
  • 13 October, 2002
    Wes Hardin joins Diverse Marketing.
  • 1 June, 2007
    Diverse Marketing acquires PMR/Freeman Force.
  • 2008
    Diverse Marketing acquires several small speciality toy rep firms in the mid-west form the Diverse Marketing Midwest.
  • 2010
  • 2010
    Diverse Marketing opens the first ATL showroom and Southeast division.
  • 2012
    Diverse Marketing acquires Division III to form Diverse Marketing's Licensed Sports Division.
  • 2013
    Diverse Marketing opens the Los Angelos, CA office and the New York, NY office.
  • 2014
    Diverse Marketing opens the Seattle, WA office to service key accounts in the region.
  • 13 October, 2014
    Diverse Marketing has grown to cover 34 states and 3 showrooms.
  • 01 May, 2015
    Diverse Marketing continues to grow with coverage of sales reps across the country.
  • 2016
  • 01 Jan, 2016
    Diverse Marketing opens new showroom in Las Vegas Market Center!
  • 01 Mar, 2016
    New strategy move and acquires two great rep groups to be apart of the Diverse Family!

We're continuing to grow with over 100 sales reps across the country!!

Make us your sales consultants!!

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